MidPhase Services
Web hosting services firm, midPhase Services, Inc. the provider of dedicated and shared services for small to medium sized businesses (SMBs), has reported that it has finally achieved record growth in 2006, which it attributes to the affiliate program that it uses. Dan Ushman, Co-founder and Vice President of Marketing at midPhase stated that, “2006 was a phenomenal year for us. We grew by leaps and bounds, shattering every record we ever set for the company’s growth. And most of it was due to our affiliate program.”
According to Ushman, the company went from signing 1,000 new clients a month at the beginning of the year to more than 4,000 a month towards the end of 2006. In December alone, midPhase registered 4,200 new accounts. Mr. Ushman continued, “Without a doubt the response to our affiliate program has been overwhelming. Our market share has literally exploded since we began really promoting the affiliate program in early 2006.”
MidPhase’s affiliate program works as follows: When a company, typically a Web design firm, refers one of its client’s, typically a small-to-medium-sized business, to midPhase through a special tracking link on its Web site, that referring company receives a commission. The amount of commission dollars received is based on the volume of referrals. Some affiliates, according to Ushman, are sending thousands of new clients per month.
Zak Boca, Co-founder and Vice President of Sales for midPhase Services, Inc. added, “midPhase currently manages a half dozen affiliate programs through its custom tracking software. And you can clearly see why these programs work so well. It’s a win win situation. The more customers our affiliates send to midPhase, the more money they receive. And because of our successful conversion rate, right now at about 10-to-1, we are able to generate significant revenue.”
MidPhase is a Chicago based ISP providing web hosting services for consumers and SMBs, backed by 24/7 customer service with a 15 minute response time. Since its inception in 2003 midPhase has grown to service clients internationally and currently hosts over 75,000 websites in over 140 countries. The company constantly updates its equipment assuring customers can rely on a state of the art infrastructure.